MOL CAMPUS VISITOR CENTRE: Brand Experience Activation
PRODUCTION COMPANY: Solarflare Studio
OUR ROLE: Sound Design and Music
Designed by Foster + Partners and Finta Studio, the new HQ Visitor Centre consolidates the global energy company’s operations in one place while creating an exciting new addition to the city’s skyline. Through the heart of the building, its unique 28-storey form houses greenery, from the central atrium to the rooftop, bringing nature closer to the workspace and also acting as a social catalyst, creating spaces for collaboration, relaxation, and inspiration. The cutting-edge development aims to set a new benchmark for both Budapest and Hungary to drive a sustainable response. Upon entry of the HQ, Pulse Group’s three brand activations incorporate our technical solutions to visualise the ecological building systems.
ENERGY FUELLED TRANSFORMATION INSTALLATION
This interactive touchscreen experience encapsulates MOL Group’s vision for the future of energy and mobility. Displayed across 2 x 3-metre ultra-wide, multi-touch LED screens, we blended motion graphical content, videos, and photography to narrate key strategic areas. Brought together through a beautiful interactive ‘helix’, the shared experience is designed for multiple users to join at any point, with multiple-choice quizzes along the way. 1.618 Digital created a futuristic soundscape with interactive melodic sound effects that play when thematic shifts in content and subtly emphasise key facts.
For more information, visit Solarflare Studio official case study page below.
Solarflare Case Study: https://solarflarestudio.co.uk/work/mol-campus/