The 360º Cockpit Tour of Supermarine Spitfire Mk IX by IWC
project name

The 360º Cockpit Tour of Supermarine Spitfire Mk IX by IWC


SUPERMARINE SPITFIRE Mk IX: The 360º Cockpit Tour by IWC
BRAND: IWC Schaffhausen
OUR ROLE: Sound Recording & Audio Postproduction

IWC (International Watch Company), based in Schaffhausen, Switzerland, has specialised in the production of luxury watches since 1868. This includes watches manufactured specifically for use by pilots, and in an effort to promote IWC’s Longest Flight Expedition, IWC enlisted Transmission TX to create a virtual reality tour of the cockpit of a Spitfire plane.

Filmed at Goodwood Aerodrome using a 360º camera, 1.618 Digital was brought on to the project to record on-set sound and dialogue and perform audio post production. Sitting in the seat of the viewer is Matt Jones, a spitfire pilot and the co-founder of Boultbee Flight Academy.

Jones takes the user on a tour of a Supermarine Spitfire Mk IX, in which he physically guides and narrates the functions and uses of each aspect of the cockpit. The latter half of the video gives a demonstration of how Jones would startup the engine, communicate with flight control, and prepare for takeoff.

Viewers may look around at each aspect, and receive extra identification through the use of on-screen labelling to attract attention towards the subject of the tour at that point in the video. However, viewers can also choose to view the cockpit at their own leisure thanks to the freedom of direction provided by the 360º camera, allowing them to explore on their own and even see outside of the plane and into the airfield and hanger.

Supermarine Spitfire 360º Tour Video:

IWC Homepage:

Boultbee Flight Academy Homepage:

Matt Jones Bio:

History of the Supermarine Spitfire:

IWC Article on the Longest Flight Expedition:

Image Credit: IWC Schaffhausen