BOMBARDIER BRAND EXPERIENCE: Multi-Media Brand Installation at EBACE 2022 in Geneva
BRAND: Bombardier
AGENCY: 2HEADS
OUR ROLE: Sonic Branding Strategy, Bespoke Sound Design & Composition
Bombardier, the global leader in business jets, partnered with us for the twentieth year at EBACE 2022. As the annual meeting place for the European business aviation community, Bombardier chose EBACE for the grand unveiling of both the brand new G8000, the fastest and furthest flying business jet in the world, and their vision for sustainable development of an under-pressure industry.
Haloed above the environment, a 25 by 8-meter showstopper wall played host to a 2Heads-created film sequence, moving from a visual immersion into Bombardier’s wellness features to a once-an-hour, on-the-hour ‘video event’ where a carefully crafted 3D reel wowed audiences worldwide.
1.618 Digital partnered with 2HEADS to develop a number of sonic features for the event. From bespoke music playlists and designed soundscapes created for productive business meetings, dining and relaxation. Culminating in an evocative immersive soundtrack to accompany the 3D animation on a big screen taking the audience around the world with its musical themes.
Significant highlights include:
- 7000 visitors
- 1500 VIP guests hosted
- 50 VVIP guests invited to the C-Suite experience
- 1 million plus views of the showstopper content and G8000 Bombardier jet launch shared worldwide
- Bombardier’s environment featured on the cover of the EBACE show magazine
For more information visit 2HEADS’ official case study below.
2HEADS Case Study: https://www.2heads.com/work/brand-experience-ebace/