Focus RS Gamified 360 VR Challenge
project name

Focus RS Gamified 360 VR Challenge

Bringing gaming to life at Gamescom 2017


TAME THE TRACK: Focus RS Gamified 360 VR Challenge
BRAND:  Ford
OUR ROLE: Sound Recording On Set, VO Casting & Recording, Sound Design, Bespoke Music Production, Audio Post-Production

Race gaming was brought to life at Europe’s largest interactive games trade fair, Gamescom 2017. At the annual event held in Cologne, Germany, participants were invited to virtually experience driving the 2017 Ford Focus RS at the Spa-Francorchamps circuit in Belgium. Those who set the fastest lap in the race simulator won the chance to be flown by helicopter to the Aldenhoven Test Centre to drive the Ford Focus RS with professional racing driver Harry Tincknell.

Tincknell set the lap time to be beaten at 02:53:80. Participants had the chance to experience this real lap of the Spa-Francorchamps circuit through virtual reality headsets while seated in the Focus RS. The 1.618 Team was tasked to capture and design the sound to create a credible and authentic driving experience for participants.

Experience Trailer: Ford at Gamescom 2017 Tame The Track

See The Promotional Video In Full:  Tame The Track – Focus RS 360 Gamescom VR challenge

Event Trailer: Focus RS Gamescom Challenge – #TameTheTrack

Gamescom 2017 Panel: Bringing gaming to life

Image Credit: Ford Europe