HSBC for British Cycling 360º

HSBC FOR BRITISH CYCLING: 360º Video
BRAND:  HSBC
PRODUCTION COMPANY:  Visualise
OUR ROLE: 360º Sound Recording, Music Curation, Sound Design & 3D Audio Post-Production

This HSBC British Cycling 360º video invites users to experience a journey through time from the perspective of cycling heroes Chris Hoy, Laura Kenny, Jason Kenny and Joanna Rowsell Shand.

From the first wobbly pedal pushes to the rush of a lap around the Olympic velodrome, viewers are offered a first-person taste of life on the road to cycling glory.

From 1.618 Digital’s perspective, the unique challenge of this project was that we needed to support the story with a use of audio so that it felt both authentic and immersive for the time and place it was set in. We used various audio filters to distinguish between the eras spanning from the 1970s to 2000. Period equipment emulation such as tape delay, spring reverb and the frequency response of a 90s boom box were used on the soundtrack to further enhanced the effect.

Visualise Case Study: HSBC UK City Rides

Experience the full 360º journey on Facebook:

Image credit British Cycling.