The GORE-TEX® SURROUND®: Immersive 5D Experience
PRODUCTION COMPANY: Visualise / MKTG / Igloo Vision
OUR ROLE: Immersive 3D Soundscape Design
The GORE-TEX® SURROUND® 5D experience is an invigorating multi-dimensional simulation, designed to immerse you in a world of 5D virtual situations. Participants are invited to expose themselves to the elements in a series of visually captivating simulated locations, demonstrating the durability of the GORE-TEX® range. From the Henrhyd falls waterfall in southern Wales, to the cliffs of Malham Cove in North Yorkshire, this experience combines all the latest cutting-edge immersive 360º projection and 3D sound technologies to deliver a truly indescribable experience.
To create the most expansive and stimulating sensory experience possible, 1.618 Digital were tasked with designing the immersive 3D and 5.1 sound for this project. Our brief was to create an immersive audio experience that replicated the natural listening experience and pulled the audience deeper into an audio induced simulated reality.
Using a combination of high-definition capture, post processing, and spatial audio design, we produced a vivid soundscape that gave the audience an all-encompassing experience and enabled them to envisage the qualities of the brand.
Visualise – New GORE-TEX® 5D experience at Westfield London!