WIMBLEDON’S VIRTUAL EXPERIENCE: Interactive Social Experience for mobile
BRAND: Amex
PRODUCTION COMPANY: Solarflare Studio
OUR ROLE: Sound Design
With reduced capacity on the grounds (due to COVID) and international super fans being unable to attend the event in person, Wimbledon wanted to create a virtual experience to recreate the spirit of the Hill in an online audience. In partnership with Wasserman, Solarflare Studio developed an interactive social experience featuring avatars, emojis, strawberry costumes and mullets, creating an unforgettable digital experience to keep fans connected and feeling the Championship spirit.
Solarflare Studio Case Study: https://solarflarestudio.co.uk/work/wimbledons-virtual-hill/